MEA's First Turnkey Asset Management Platform

Finartha

Wealth Infrastructure · Built for MEA

$6.5T+
MEA Wealth TAM
B2B
Platform Model
5
Core Pillars
CONFIDENTIAL TEASER · 2026
The Problem

Wealth Management in MEA
is Structurally Broken

🧩
Fragmented Ecosystem
Banks, RIAs, fintechs use 5–8 disconnected systems with no unified data layer or cross-asset view.
🏗️
Legacy Infrastructure
Core banking systems were not designed for investment workflows — slow to configure, expensive to maintain.
🔒
Restricted Product Access
Most regional investors cannot access global equities, private credit, tokenised assets, or alternative allocations efficiently.
📉
Wealth Gap at Scale
Over 85% of MEA's banked population has zero access to structured investment advice or portfolio management tools.
"The region has the wealth. It lacks the rails."
The Solution

One Platform. The Entire Wealth Stack.

Finartha is MEA's first purpose-built, fully white-labelled B2B TAMP — a microservices architecture that banks, fintechs, family offices, and RIAs deploy as their complete wealth management backbone. We are the infrastructure layer that enables any licensed institution to launch, scale, and personalise wealth management at speed.

⚡
Zeus
Core Wealth Platform & Back Office
🌐
Tyche
Global Product Marketplace
🤖
Apollo
Hybrid AI + Human Advisory
🧠
Athena
Predictive Analytics Engine
✨
Aphrodite
White-Label Client Experience
✓ Microservices Architecture ✓ Open API · Zero Data Silos ✓ Regulatory-Compliant by Design ✓ Multi-Asset · Multi-Custodian ✓ Infinitely Configurable
Target Clients

Built for Every Financial Leader

🏦
Banks & Neobanks
Launch full wealth management propositions without building infrastructure from scratch. Reduce time-to-market from years to weeks.
📡
Telcos & Super Apps
Monetise large existing user bases by embedding white-labelled investment journeys directly into digital ecosystems.
🏛️
Family Offices
Institutional-grade multi-asset portfolio management, consolidated reporting, and cross-border access on a single platform.
💼
RIAs & EAMs
Complete front-to-back advisory infrastructure — CRM, portfolio construction, compliance, and client reporting unified.
💡
Licensed Fintechs
API-first integration model enables rapid capability expansion — add wealth management as a feature, not a project.
🏢
Large Corporates
Treasury management, optimised returns on institutional capital, and structured cash deployment at scale.
Market Opportunity

An Asymmetric Opportunity Across Three Regions

🇦🇪
UAE
TAM — Investable Assets
~$1T
SAM $300–400B
SOM $10–15B
Fastest-growing HNW base in the world. ADGM regulatory tailwinds. Active Vision 2031 wealth agenda.
🌍
Middle East
TAM — Investable Assets
~$3.5T
SAM $1–1.2T
SOM $50–75B
Saudi Vision 2030 driving institutional WM demand. Qatar, Bahrain, Kuwait expanding private markets access.
🌐
Africa
TAM — Emerging Wealth Pools
~$2T+
SAM $500–700B
SOM $25–40B
Digital-first leapfrog opportunity. SA, Nigeria, Kenya, Egypt as anchors. 600M+ underserved investors.
Why Now

The Inflection Point is Now

Regulatory acceleration — ADGM, FSRA, and SCA actively licensing new wealth mandates
Generational wealth transfer — $1T+ expected to move between generations in GCC alone by 2030
Digital adoption surge — 78% of HNW investors in MEA now prefer digital-first engagement
Global TAMP market — growing at 12.4% CAGR with no MEA-native, full-stack incumbent
Tokenisation of assets — UAE and Saudi Arabia positioning as global tokenised investment hubs
Our Moat

What Makes Us Defensible

🏆
First-mover in MEA TAMP
No full-stack, MEA-native TAMP competitor exists today
🔧
Deep configurability
Every workflow, product, and rule is a configuration — not custom code
🌐
Multi-jurisdiction ready
ADGM, SCA, FSRA, MiFID II, SEC frameworks embedded natively
🤝
Founder expertise
Team spans payments, wealth management, and enterprise tech across MEA, US & UK
Business Model

Recurring, Scalable Revenue Architecture

🔁
Platform Licensing
Annual SaaS / white-label licensing per institution
📊
AUM-Based Fees
Basis point fee on assets managed through platform
🔗
API & Modules
Usage-based API billing for modular integrations
🤝
Advisory & Implementation
Strategic onboarding, regulatory advisory, deal arrangement
0
Revenue Streams
High NRR
Net Revenue Retention Profile
B2B
Institution-Grade Revenue Base
The B2B model creates deep institutional stickiness — once embedded in a bank's core operations, Finartha becomes mission-critical infrastructure. Average contract lifecycle of 5–7 years with significant upsell potential across modules and geographies.
Strategic Conversation

The Rails Are Being Built.
Will You Be Part of It?

Finartha is seeking strategic partnerships with forward-looking institutions, and investors who understand that infrastructure plays in underserved markets carry asymmetric return profiles. We are not building another wealth app — we are building the foundation the region's next chapter of wealth will run on.

🏦
Banking Partner
Distribution at scale via your existing client base
📈
Strategic Investor
Early participation in a high-growth infrastructure play
🌐
Regional Connector
Network access to accelerate MEA market penetration
LET'S TALK
reachus@finartha.ai
finartha.ai · Abu Dhabi, UAE
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